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Date: Sun, 21 Apr 1996 21:36:22 -0700
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From: Elliot Bain <ebain@ix.netcom.com>
To: Multiple recipients of list <lightwave@garcia.com>
Subject: Re: LW 3DSM plug-un, why?
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Ernie Wright wrote:
>
> Elliot Bain wrote:
>
> > I mean no disrespect, but you and others seem to think that selling a
> > competing product is enough of a reason not to do it. Where in the
> > marketing manuals does it say that?<g> What's the downside?
>
> It could have a profound effect on the perception of LW. I don't think
> LW benefits by being regarded as a mere appendage of 3DS. If NewTek and
> Autodesk were of comparable size, this wouldn't be as much of a concern.
>
> > There are two downside scenarios I can think of; development costs
> > can't be recouped or it would actually cause a slowdown in Lighwave
> > sales. I don't think either would happen.
>
> I think both would happen. Now what?
>
> - Ernie
Then you don't do it. But you don't make a decision or non-decision until
you've done some homework and left the religion at church.
